New UI / UX design for women’s cosmetics online store
One of the main reasons for redesign was obsoleting of the website and its contradiction to modern trends. The previous website design was also developed by our specialists, we had the task of improving and developing the initial design ideas and modernizing them.
Client reviews helped us find UI and UX problems and come up with ways to fix them.
Conversion improvement was reached due to two actions
1. Better implementation of color contrasts.
2. Rethinking of interface elements positioning according to old website
Increase conversion rate
HTML5, CSS3, Angular JS
Project Manager, Designer, Frontend Developer, QA