Health & Fitness
Go Fit
Thousands of classes
Hundreds of clubs
One subscription
An aggregator which unites 500+ different sports clubs and fitness studios under a single subscription.
Branding
Challenge:
- By the end of startup phase, great changes from the inside required a new reflection of the external.
- The absence of a single appearance on the web muddled brand image and confused its customers.
Solution:
- We discovered a new direction of growth and shifted brand's mission.
- A new holistic look, voice, and feel will make GF an industry leader with a clear positioning and values shared by its customers.
Methodologies:
- Design Thinking, Personas, Business model canvas, UVP, Strategy
Team:
- 1 BA
- 1 Strategist
- 1 Art Director
- 1 Graphic Designer
- 1 Copywriter
- 1 Marketer
Duration:
- 2 months
Landing page
Challenge:
- An outdated and not well-conceived content & interface design.
- A lot of non-working links and drawbacks that make it difficult to perform targeted actions
- As a consequence, low conversion.
Solution:
- The landing provides a possibility to purchase a single subscription for attending all fitness clubs and studios in the network. It also gives an option to pick a plan that fits the needs of each client’s type.
Technologies:
- HTML5
- CSS3
- JS
- VUE.JS
- REST API
- Node JS
Team:
- 1 UX Designer
- 1 Visual UI Designer
- 1 Copywriter
- 1 Frontend Developer
- 1 QA
- 1 PM
- 1 Digital Marketer
Duration:
- 1.5 months
Web Service
Challenge:
- Poor user experience due to an unclear and hard-to-use interface.
- An unreasoned system of notifications for users.
- Lack of features to plan visits to clubs.
Solution:
- A friendly experience of UI was designed.
- An easy way to buy, switch subscription plan, to find lessons and clubs nearby, to manage the personal schedule.
- Implementation of personalization and suggestions on classes, ability to find clubs nearby.
Technologies:
- Vue.js
- Symfony
- PostgreSQL
- GitLab CI
- Selenium
- Codeception
Team:
- 1 PM
- 2 BA
- 1 Product Designer
- 2 Frontend Developer
- 2 Backend Developer
- 1 DevOps
- 1 QA
- 1 SEO specialist
Duration:
- 1.5 months
CRM
Challenge:
- Non-flexible management and administration system.
- Lack of user’s ID confirmation, analytics.
- An absence of custom subscription builder.
- Hard to convince new clubs to join GF.
Solution:
- We have remade the product from scratch. We provided options to manage users, clubs and studios, get accounting and financial analytics.
- Free CRM for clubs has become a convenient feature to join network.
Technologies:
- Vue.js
- Symfony
- PostgreSQL
- GitLab CI
- Selenium
- Codeception
Team:
- 1 PM
- 1 BA
- 1 UX/UI Designer
- 2 Frontend Developer
- 2 Backend Developer
- 1 DevOps
- 1 QA
Duration:
- 11 months