Health & Fitness

Go Fit

Thousands of classes
Hundreds of clubs
​​One subscription

​​An aggregator which unites 500+ different sports clubs and fitness studios under a single subscription.

Branding

Challenge:

  • By the end of startup phase, great changes from the inside required a new reflection of the external.
  • The absence of a single appearance on the web muddled brand image and confused its customers.

Solution:

  • We discovered a new direction of growth and shifted brand's mission.
  • A new holistic look, voice, and feel will make GF an industry leader with a clear positioning and values shared by its customers.

Methodologies:

​​Design Thinking, Personas, Business model canvas, UVP, Strategy

Team:

​​​​1 BA

​​1 Strategist

​​​​​​1 Art Director

​​1 Graphic Designer

1 Copywriter

​​1 Marketer

​​

Duration:

​​​​2 months

​​

Landing page

Challenge:

  • An outdated and not well-conceived content & interface design.
  • A lot of non-working links and drawbacks that make it difficult to perform targeted actions
  • As a consequence, low conversion.

Solution:

  • The landing provides a possibility to purchase a single subscription for attending all fitness clubs and studios in the network. It also gives an option to pick a plan that fits the needs of each client’s type.

Technologies:

​​HTML5, CSS3, JS, VUE.JS, REST API, Node JS

Team:

​​​​1 UX Designer

​​​​1 Visual UI Designer

​​1 ​​Copywriter

​​​​​​1 Frontend Developer

​​1 QA

1 PM

​​1 Digital Marketer

​​

Duration:

​​​​1.5 months

​​

Web Service

Challenge:

  • Poor user experience due to an unclear and hard-to-use interface.
  • An unreasoned system of notifications for users.
  • Lack of features to plan visits to clubs.

Solution:

  • A friendly experience of UI was designed.
  • An easy way to buy, switch subscription plan, to find lessons and clubs nearby, to manage the personal schedule.
  • Implementation of personalization and suggestions on classes, ability to find clubs nearby.

Technologies:

Vue.js, Symfony, PostgreSQL, GitLab CI, Selenium, Codeception

Team:

​​​​1 PM

​​​​2 BA

​​1 Product Designer

​​​​​​2 Frontend Developer

​​2 Backend Developer

1 DevOps

1 QA

​​1 SEO specialist

​​

Duration:

​​​​1.5 months

​​

CRM

Challenge:

  • Non-flexible management and administration system.
  • Lack of user’s ID confirmation, analytics.
  • An absence of custom subscription builder.
  • Hard to convince new clubs to join GF.

Solution:

  • We have remade the product from scratch. We provided options to manage users, clubs and studios, get accounting and financial analytics.
  • Free CRM for clubs has become a convenient feature to join network.

Technologies:

Vue.js, Symfony, PostgreSQL, GitLab CI, Selenium, Codeception

Team:

​​​​1 PM

​​​​1 BA

​​1 UX/UI Designer

​​​​​​2 Frontend Developer

​​2 Backend Developer

1 DevOps

1 QA

Duration:

​​​​11 months

​​

While the development process, GNS IT specialists demonstrated high level of proficiency, strong expertise and good quality of service. We had ongoing communication process, and got all our wishes and needs implemented. Now, we are fully happy with our new business tools and have already noticed their efficiency and improvements in our customer service.

Stepan Kharchenko GoFit Founder

Contact Us

We use cookies to make your visiting on this site more convenient. Usage of a cookie is in no way linked to any personally identifiable information on our site.

For more detailed information on the cookies we use, please check our Privacy Policy