In our previous post we`ve made a good list of mistakes, you have to be aware of, while choosing and hiring a web agency. This should be a scrupulous issue for you, we know. You have to remind every trifle, make a research among different companies, investigate the price of their work and compare the whole checklist of that staff.
Today we`re going to think about your BUDGET. Let`s admire, this is one of the most delicate question for any company, project, team, whatever. Almost all of us want to get a quality product according to all our individual needs, BUT… for affordable or even low price. And here is a trick, everybody of us know – the lower price, the less quality product. In most cases, that is an axiom. So be ready, we`re not giving you an approval to look for the lowest price ever. But we`re ready to an accurate analysis of the components and dependences, influencing on the rational and adequate price.
So what are they, those artful factors, influencing on a budget? How to define the budget limits? And to which issues have you to pay particular attention?
Read the following list and get the answers.
Design
Try to decide, whether you need a customized theme or a creative design for your product. That matters really much to your money spent. If a standard CMS theme can suit your needs, it won`t cast you the earth. But if you are eager to have a unique and stunning look of your project, be ready to pay much more. Making such a design is time-consuming and takes efforts of a specialist. Charts, photos, diagrams, nice pics are so delicious to look at. But that will take your fortune.
Another thing is to decide on a `Between` variant – some unique image on the basis of a usual theme. In that way, you get the product with a partly new and unrepeated design, but with the elements of customized characteristics.
CMS
Figure out if you want to get an individually customized product? Or that doesn`t matter for your order and that`ll be okay to get the usual issues to administrate the system/site/else. The first is definitely much better – you can get extra and individual options, suitable only for your necessities. Imagine, that you have an individually sewn jeans or shoes. Just for your legs or figure state. Those things suit you perfectly and you don`t feel any discomfort, wearing that staff! The same with customization CMS. BUT… you have to pay extra for that perfect convenience, as well.
Functionality
The question is that – will your site/soft/app be highly usable and perfectly investigated through? Functionality is all about that. You may ask developers to create usable and easy to navigate web product. The functional requirements can be different, like SEO optimization, tracking systems, payment options, PDFs downloading or else. Of course, there is another choice – you pay no attention on the functional staff and finally get a thing irritably in access and usage, too simple to suit user`s needs. For the highly functional web product you`ll pay more, then for the otherwise one. But maybe that`s worthy?
Integration
Decide whether you want your web product be well integrated or that is unnecessary for you. Integration is usually very needful for e-commerce companies. If you need your product to be connected with different programs/portals/else, integration with internal systems or third-party e-commerce sites, note that fact to the web agency and hold in mind that`ll influence on your budget.
Content development
Quality marketing texts on your app or site will be good addition for a good product. Users don`t like to read. But they like to navigate through quality information, helping them to figure out what they need. If you have a good copywriter in the staff, that`s not a pity! Usually web agencies have their own ones and are ready to make best content for you. Besides, a profound outsource copywriter is able to write SEO texts, optimizing your marketing. That`s not so time-consuming and expensive, but it`ll increase your wastes a little.
Troubleshooting and constant service support
Usually that`s not an easy thing to deal with technical troubles of the product you`ve got. Moreover, in sometime you may feel it like a headache. So be ready to order a web product with needful constant or at least partial service support. Have to admit, that`s a worthy thing, of course, but it`ll need additional pay.
Urgency and deadlines
Are your deadlines hot? Do you need a web product in short terms? If yes, be ready to pay extra. Remember, time needs money.
To cut a story, don’t believe that you can get a web product, you want, almost free of charge. That`s a lie. A real thing usually casts good money. But that doesn`t mean you have to scratch your pocket all out to get the project you need, that really casts an arm and a leg. Mind all those points, we`ve mentioned, try to consider out the issues, you`re oriented on and realize the prior things. We`re sure now it`ll be a little easier to decide on a budget, while choosing and hiring a web agency.
Leave your comments and feedback, questions or corrections. We`ll be glad to hear from you.