Education project of complex training and development of IT specialists offering diverse classes for individuals and corporate clients.
- The project has been successfully developing for three years as a start-up.
- Then, a need in scaling arose, but there wasn’t a full understanding of company’s positioning, values and target audience.
- We developed a simple unified system of visual identification, as well as a new positioning for making brand recognizable, practical and easy-to-use on POS materials.
Logo renewal Target audience determination Сreation of branding, new positioning Development of a guideline
1 Art Director
1 UX/UI Designer
1 Marketing Specialist
- The necessity of an “online package” for ITEA automated business franchise which provides core information about ITEA, franchise benefits, capabilities of the exclusive CRM-system.
- We built an effective funnel for collecting submissions for the purchase of ITEA automated business franchise. The landing has all the necessary information in the form of blocks with CTA and a detailed presentation available for downloading after leaving contact information.
1 Frontend Developer
1 UX/UI Designer
- The inconvenience of using different software for different tasks
- Inability to collect customers’ data on and work with it
- The necessity in a scheduling system that allows to schedule classes, assign lecturers, classrooms and technical resources
- The absence of an accounting report system, integrations with the website.
- The implemented CRM system automates work when dealing with clients, resource planning and reporting. It incorporates advanced client and resource management, extra flexible scheduling, powerful lead management module, and real- time analytics and reporting.
Backend - PHP7 (Symfony 2.8), MariaDB 10, Composer, REST API
Frontend - VUE.JS, NUXT.JS, NodeJS, NPM, Webpack 2
- The necessity to launch a new format of complex online training for the beginners in the Frontend direction. The main complexity was that people do not give credit to online courses and prefer offline education.
- We developed a landing which is focused on the new positioning that says that ITEA helps its customers to get the preferred profession and achieve their goals in the IT field. The program is updated permanently to correspond constantly changing market requirements.
1 UI/UX Designer
We had a lot of synergy with the development team creating and brainstorming, drawing the links and accesses. As a result we have a reliable solution that covers all the processes, clients, relations, financial flow, administrating, KPI’s and other operations. This solution assists our everyday operational tasks and brings the business to the higher level of maturity.